Meng Yang
Graphic Designer
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Sprint

Brand & Experience Design

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Sprint. Nascar. You know these brands.

While at Leo Burnett in the Department of Design (DoD), I worked under then Creative Director Alex Fuller on concepts for Sprint's Nascar sports sponsorship program. I concepted numerous and various logo lockups for the 2012 Sprint Unlimited at Daytona event. Ranging from nostalgic, retro looks to stock-car sticker influences, I was allowed a lot of creativity working under Alex and the DoD.

 
 
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Designing the Sprint unlimited Experience

Along with the DoD I also worked with various departments at Leo Burnett concepting the Sprint/Nascar day-of experience. From large truck signage down to VIP lanyards, I worked on multiple aspects of the experience designing 'looks' for the sponsorship campaign.

Overall, the client settled on something more conservative for the logo as well as the experience design but I still enjoyed the creative process and the minutiae of it all.

 
 

Credits:

  • Agency: Leo Burnett
  • Creative Director: Alex Fuller
  • Senior Designer: Peter Ty