OutCold is an exciting, lively and energetic action-marketing agency in the West Town area of Chicago, IL.
Fittingly named after the 2001 cult comedy film, OutCold's agency work ethic embodies the spirit of the movie; youthful energy combined with thrilling and engaging antics. However, their previous logo and brand had difficulty conveying their ethos and hi-octane level of workmanship.
While at UnitOneNine, I worked with the team to develop and distill the brand tonality for OutCold. Working directly with the client on a collaborative basis, we took inspiration from OutCold (the film), using Bull Mountain (the fictional yet revered ski resort/town) as a starting point.
Creative Director: Lee Salisbury
Associate Creative Director: Amit Patel
Front-End Developer: Jenelle Huddleston