Working cross-functionally with the internal Mango team along with our external partners (B2B demand gen agency, brand design agency, web development shop), I spearheaded the redesign for Mango’s website.
designing with team collaboration
Working under a tight development deadline, I started the project first by auditing and consolidating sections and pages down to its minimal viable product (MVP). During this process, I was communicating and vetting feedback from various departments to ensure key content and touch-points were implemented.
On the creative-side, from wireframing to styling, I led the design working with the Lead Visual Designer on visuals and overseeing the Multimedia Producer on video content. On the development and marketing-side, I collaborated with our Digital Marketing Manager and Full Stack Developer defining website KPIs, integrating existing API’s into the design and maintaining SEO page performance to migrate over to the new website. For content, I worked with the Communications team on identifying and spec’ing content word count and copy styling.
This is the first phase of the website and now that we have a new foundation to build upon, there’s an assortment of ideas that’s in the works.
A big kudos to the Mango team members involved in all the various stages of this project (early, mid, late, late-late 🤗). This website was a company-wide effort and an extra special thanks goes to my team members that put in the late-night hours.
Lead Visual Designer: Jay Cackowski
Lead Developer: Donny Davis
Digital Marketing Manager: John Kourletakis
For a more detailed look into the prototype & site architecture, I’ve documented the website design process here (and can be viewed by request).