Working with the Mango Sales team, I collaborated with the Marketing team’s Lead Copywriter on concepting and designing several quarterly promotional kits. These promotional kits consisted of posters, flyers, bookmarks, table tents, shelf-talkers, social banners for clients to promote Mango as an available resource to their patrons and/or employees.
Creatively, we opted to focus on seasonal yet evergreen messaging so that the kits could have a longer promotional shelf life. Mango Languages offers over 70 world languages to learn and these kits highlighted some of the languages through cultural and seasonal themes.
Lead Copywriter: Lydia Koehn